Thesis Managment magister level

Relevance of the research topic. In a market economy, an important factor for business success is the high competitiveness of the enterprise, company, or firm in the field of activity in which the firm operates. Achieving competitiveness is achieved by developing a strategy for achieving competitive advantages compared to companies operating in the same field of activity. Achieving competitive advantages gives the company the opportunity to realize its strengths, eliminate weak aspects and occupy its niche in the market. At the same time, the strategy for achieving competitive advantages is a dynamic process that needs constant modification, depending on changing external and internal conditions. For successful implementation of the policy in the field of increasing competitiveness, the Manager must build a strategic model on the basis of which recommendations are developed for achieving targets in terms of the company´s competitive advantages.
Approaches that allow to aggregate scientific knowledge in the field of management in combination with the capabilities of information technologies, on the basis of which it is possible to successfully build a model, monitor the current situation, and make decisions on the implementation of the competitiveness strategy, are of great importance.
The main factor in this strategy is the use of advanced methods of strategic planning, the search for innovative advantages, the use of advanced approaches in the organization of activities that differ from the approaches of competitors. It is necessary to rely on methods of scientific analysis, methods of cognitive modeling, monitor the situation, monitor market trends, changes in the system of legislation.
Strategic factors for achieving competitiveness in the residential real estate segment for construction companies that are both developers and provide services for servicing the infrastructure of residential complexes, i.e., provide a full cycle of construction of residential complexes from planning to commissioning, settlement and management of infrastructure, are technologies for a full cycle of construction and commissioning of infrastructure elements that provide an improved quality of life for the population. Technologies of ecological construction and ecological infrastructure in large cities and ecological settlements are promising. In the study, the task of assessing the importance of using environmental technologies in the company´s activities and assessing the impact of these technologies on achieving the company´s competitive advantages is relevant.
Thus, the emphasis is on application of methodology of system analysis to study patterns of strategic development, the assessment factors of achievement of competitive advantages, search for proof framework, which reliably sets the degree of influence you certain factors on the competitiveness of the organization.
The goals and objectives of the study
The purpose of the research is to develop a strategy for achieving competitive advantages, taking into account the specifics of the organization´s activities and influence factors identified based on the analysis of the company´s competitiveness.
To achieve this goal the following tasks were set:
1) to Summarize the theoretical and methodological approaches of Russian and foreign authors to the disclosure of the concepts of "enterprise competitiveness".
2) Identify internal and external factors that influence the company´s competitiveness indicators.
3) Prove the existence of a link between factors of influence and indicators of the company´s competitiveness.
4) conduct an assessment of the organization´s competitiveness, taking into account the influence of important factors, using analytical, predictive and graphical methods of assessing competitiveness.
5) Develop a strategy for achieving competitive advantages of LLC Fakel in the form of a tree of goals, measures to increase the company´s potential and a strategic developme